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The Goat Foundation Community Giveback of 200 goats to 100 families at Mnarani Ward, Kilifi County
Date: 23rd April 2022

KILIFI COUNTY, KENYA Saturday 23rd April 2022, Hope for 100 families as they rise from starvation and poverty in Mnarani Ward, Kilifi County, this is after a donation of 200 goats to 100 widows by the Goat Foundation. The foundations gesture is pegged on the principle of Cause Capitalism, which is when a for-profit organization chooses as its partner a non-profit organization; not as a gimmick but as a true sustainable partner.

“A better future for Kenya and Africa lies in empowering low-income and middle-income households to improve their cashflow. As Financially Fit a for profit company, we have partnered with the Goat Foundation our non-profit partner to give hope to the people of Kilifi by giving goats.” Said Financially Fit CEO, Steve Down

The occasion held at Majajani Village; Kilifi County dubbed “Giving Hope by Giving Goats” is targeted at empowering 100 widows in the region through seed donations to help them gain sustainable income as well as uplift their household financially.

Each beneficiary receives a he and a she-goat from the givebacks. The carefully selected breeds can be able to produce milk for family consumption as well as for selling. Together, they are able to reproduce as well as be used for meat production hence improving the families cashflow.

Through Climate Smart Agriculture, this initiative offers Goats and Goat rearing knowledge as a scalable choice of livelihood and income generation in Arid and Semi-Arid regions because of their drought-resistant nature, relatively short gestation period and low-cost maintenance in rearing.

“Through Cause capitalism, this future is safeguarded in community development. This is why our operations are not only focus on promoting financial literacy but also being cause champions.” Said Financially Fit, CEO Steve Down.

The foundation targets to enable 100,000 Kenyans across the 80% households in the Arid and Semi-Arid regions of Kenya by 2025.This will ensure the basic needs of children and women within these households are met.

For More Information Contact: –

Messy Sum, Media Relations, Financially Fit – The Goat Foundation, +254 708 182 525

About Financially Fit and The Goat Foundation


Financially Fit in Africa, was founded in 2021 by founder and CEO Steve Down as part of Financially Fit LLC, as a for-profit company that offers personal wealth education through an online program based on a principle-centred curriculum. At the centre of its operations is the mandate of “inspiring hope vision and direction” This is why it envisions being the global leader in personal wealth education and services, inspiring hope, vision and direction to individuals, families, businesses and nations; illuminating the planet through principle centered wealth. Its mission: changing the way you feel, think and act about money.


Founded in 2019 by Financially Fit CEO and founder of Cause Capitalism, Steve Down, The GOAT Foundation is a recognized 501(c)(3) non-profit dedicated to giving the vulnerable in various communities an opportunity to create wealth through sustainable income and apply the principle of giving and sharing. This way, beneficiaries can meet their needs while participating fully in developing the community they live in. Its vision is “Giving hope by giving goats.”



Women after fishing in Bondo Kenya.

This morning, I was reading from Bloomberg Business how Elon Musk pledged to support the UN on condition that it can prove it would end world hunger. It got me thinking about our sustainability models. As we empower communities, are we thinking of making them self-sufficient or we should continue giving them donations?

During my visit to Bondo, Kenya (where Former US President Barrack hails from), I met women working in the fishing industry. Widows who had lost their husbands from HIV/AIDS and had formed a support group that ensures they adhere to medication while getting sufficient nutrition. Most of them depended on their husbands to earn and provide for their basic needs. After their husbands died, they had to meet the needs of their families.

They decided to trade in a service they could only choose out of their financial desperation. Instead of selling fish by the lakeside, they decided to fish themselves. Most women in the region are forced to exchange fish for sex. The county government acknowledges this as a huge contributor to HIV/AIDS prevalence in the region. Most women give in to the pressure to get fish to sell at the market. The women group that was formed, resolved to end this by creating an enabling environment for women in the fishing industry.

Challenges women in the fishing industry encounter

Fishing at Lake Victoria

Despite the significant role they play in the industry, there are limited policies in place that protect women against sexual and financial exploitation.

After starting an empowerment group on the same, the women still struggle in the industry. Fishing is best done at night but with young families to fend for, they take weekly turns in going to the lake.

I noted that they use labour-intensive methods like paddling while fishing. This decreases their total output.

At night, they encounter many risks ranging from harsh climatic conditions to the possibility of an attack from malicious people.

Click here to read more about these women

How to ensure communities are self-sufficient?

My short interaction with these women was enlightening.

If for example, I resorted to thinking how I could give them something to help them get their own money/ food/ clothing, and essentials.

I realized the need to understand what communities exactly need to be self-sufficient. The women in question were supported by The Goat Foundation. After a risk analysis, we determined that the best way to support them is to give them goats for farming.

Considered part of arid areas in Kenya, smart farming would help the women and ensure while they are spending time with their family they generate consistent cash flow.

Moving from donor dependence to self-sufficiency

USAID for example is working with host country governments and their partners to achieve locally-sustained results. They plan to do this by strengthening local capacities.

Through Cause capitalism, this is attainable.

Steve Down with children in Bondo, Kenya.

Steve Down is the author of Financially Fit For Life, Founder of Financially Fit t- a for-profit organization that supports non-profits through his Cause Capitalism philosophy. He runs a non-profit company that empowers low-income households in rural Kenya through givebacks offering opportunities for sustainable income.


Capitalism has widened the global wealth gap

Social entrepreneurship has proven to provide impactful innovations for poverty alleviation. Through Cause Capitalism, entrepreneurs and communities are brought together by non-profit initiatives.

Cause Capitalism will enable cause beneficiaries to start their own businesses. The initial capital will be provided by for-profit companies.

The purpose of Cause Capitalism is to ensure every household is self-efficient.

Solving Insecurity

Dependency on government services and foreign aid will be reduced as every member of the community will be self-efficient.

Poverty is not entirely the problem of the poor. Its implications affect any country’s security.

Citizens unable to meet basic needs resolve to illegal activities to earn a living. Crime rates continue to soar as the living standards depreciate.

Through Cause Capitalism, entrepreneurs and communities are brought together by non-profit initiatives.

According to the Security, Research and Information Centre 98.8% of Kenyans living in urban areas have witnessed a crime being committed. Crime rates in the slums are high. This can be attributed to youth unemployment, poverty, and depressed income levels.

Businesses cannot thrive in areas with very high crime rates. The community resorts to stealing to make up for limited employment opportunities.

The government can easily be faulted for the imbalance yet for-profit companies in Kenya generate profits of up to 765 million USD every fiscal year. Capitalism is to blame.

As the highest-paid Kenyan CEO walks away with 376.4 million monthly, a Kenyan citizen elsewhere goes to bed hungry after a day of hard work.

Cause Capitalism envisions countries where no one retires to bed hungry because they cannot afford food.

Solving Food insecurity.

Food insecurity as caused by capitalism.

The United Nations Food and Agriculture Organization defines food poverty as the insufficient economic access to an adequate quantity and quality of food to maintain a nutritional satisfactory and socially accepted diet.

Food aid helps the hungry. Charity allows the hungry to be fed without addressing the root cause of the problem. An ideal pillar of capitalism. The hungry are fed instead of getting equipped with poverty alleviation tools. Profits are made off the hungry.

Households get to learn how to generate income after receiving initial capital through Cause Capitalism.

Steve Down argues that a population knowledgeable on the solutions to its problems can transform the planet.

Cause companies will partner with non-profit companies to ensure food insecurity solutions are found.


Steve Down donates 200 goats.

Steve Down donates 200 goats to 100 deserving families in 3 Kenyan villages. The begetter of cause capitalism believes economic equality can be achieved by giving.

Speaking to the media; he opined on the importance of narrowing economic inequality starting with developing countries. In alignment with the UN global goals to end poverty, the donation will enable households to cater for themselves financially.

In Kenya, most of the rural population practices small-scale farming. Food grown is mainly for in-house consumption. The Goat Foundation through Steve Down identified this as a deterrent to achieving sustainability. By giving goats to low-income households in rural areas, the beneficiaries are able to integrate and diversify the farming methods.

Why does Steve Down choose to donate goats?

80% of Kenya’s lands are classified as arid and Semi-Arid (ASALS). They are home to about 20% of the country’s population. People living in these areas fight for limited resources like water and pasture, most pastoralists rear cows that require high maintenance.

Climate-smart agriculture builds the capacity of small-scale farmers as goats easily survive in harsh climatic conditions.

Goats require minimal care. They can survive easily in any place; with or without housing.

How will The Goats help low-income Households?

The Goat Foundation bridges the seed capital for low-income households. Through training, farmers are equipped with milk production and value addition skills. This way, they can uplift themselves financially and promote community growth through sharing and trading.

How Cause Capitalism integrates with Steve Down’s donations?

When for-profit companies choose non-profits as their partners they provide sustainable solutions collaboratively.

Profit-making companies channel a percentage of profits to helping the needy. Any for-profit can choose a non-governmental organization with the same co-values to partner with.

The inventor of Cause Capitalism aims to solve the ideological war between capitalism and socialism.

Building a culture of giving back.

Apple makes $ 81.4 billion in revenue and $ 21.74 billion in profits every fiscal year.

If apple partnered with non-governmental organizations, many communities would gain from the company.

The same principle applies to all profit-making companies. For the benefit of every person, a give-back culture should be developed.


Left to Right: CEO Financially Fit Steve Down, Governor KItui county Charity Ngilu, Financially Fit director Anne Musau, Member of the World Cause Coin Advisory Board Joel Nzomo.

Governor Charity Ngilu today met Steve Down, the CEO of Financially Fit. He was accompanied by the company’s director, Anne Musau, and a member of the advisory board World Cause coin- Bishop Joel Nzomo.

The governor was happy about the empowerment projects Steve Down has been running in Kenya. She described The Goat Foundation as ‘phenomenal’ as it is a great wealth creation strategy for women in pastoralists communities.

Steve Down with beneficiaries of the Goat Foundation, Kathiani.

The Goat Foundation was founded by Steve Down with the aim of ensuring households are self-sufficient. So far 200 goats have been donated to families living along with arid and semi-arid areas in Kenya. Each benefitting household has received a male and female goat. The purpose of donating 2 goats of the opposite sex is to ensure the goats reproduce and the beneficiaries gain by practicing goat farming.

The Goat Foundation beneficiaries in Kathiani, Kenya.

Governor Charity Ngilu previously started a self-sufficiency program for citizens in her county. In line with this, she hopes that Steve Down ensures every household in Kenya gains from his wealth creation teachings and cause capitalism initiative.


Advocating for Profit and Non Profit partnerships in uplifting the vulnerable and initiating community change through Cause Capitalism

The Goat foundation sustainability Model

The Goat Foundation Sustainability Model

The Goat Foundation is one of several initiatives to solve the vulnerability of income through the Cause Capitalism Principle. By giving 2 goats to each family- a he goat and a she goat, Various families can be able to help themselves gain income. The families also give the first-born offspring to the next family without. This brings the multiplicity that creates abundance.

The Kenya National Bureau of Statistics in its report estimates that about 12 million in Kenya live below the poverty line. The COVID 19 pandemic has particularly affected people in informal settlements adversely. Many cannot access basic necessities due to losing their sources of income. Financially Fit Africa through the Goat Foundation is taking the initiative to change the livelihoods of these households that were immensely affected by unforeseen economic troubles.

Financially Fit Africa founder and CEO , Steve Down defines Cause Capitalism as “when a for-profit organization chooses as its partner a non-profit organization- not as a gimmick but as a true sustainable partner.” Financially Fit Africa (a for-profit) and The Goat Foundation (a non-profit), partnered with another non profit, Kavod Foundation and through the help of the local authorities and the church leaders, they were able to identify 25 vulnerable families from various villages to be beneficiaries of the Goat foundation.

Financially Fit Africa, and Kavod Foundation partnered with The Goat Foundation to donate goats to the vulnerable communities in Makueni County in Kenya.

Through Cause Capitalism in the communities, the Goat foundation donated 50 goats to 25 vulnerable families at Nunguni, Kilungu in Makueni county in Kenya. The county is one of the driest parts in Kenya. Families here live in absolute poverty as most of the population relies on subsistence farming for household food and income. The goat donations goats are complimentary to them as sustainable solutions towards arid farming. Giving hope by giving goats!

Why goats and not cows or chickens? Financially Fit Africa identified that in these communities, owning a herd of goats symbolizes wealth as a family is able to provide basic needs to their next of kin through animal husbandry. The goats produce milk rich in vitamin A that is a good source of key vitamins in preventing malnutrition among children in the area. They will also be a return on investment as their meat and fiber will be sold as food and used to weave clothes respectively.

The Partnership in whole, promotes a culture of giving back. Empowering communities with financial literacy and donations creates sustainability. This doesn’t just bring people together for a cause, but also uplifts them from poverty . Ultimately, this promotes wealth creation